Sales and marketing

At Facts & Figures we can provide start-up businesses in the Edinburgh area with help and advice. Here are some issues to consider regarding sales and marketing.

No matter what line of business you are in, sales and marketing will be an essential element in growing your enterprise.

Whether you have a marketing department or the marketing department is you, here are some elementary ideas for improving your performance.

  1. Make sure your products or services are distinguishable from your competitors'
  2. Monitor your competitors' marketing activities, and change your own as appropriate
  3. Have a marketing plan - and follow it!
  4. Aim to provide a regular stream of new customers
  5. Respond quickly to customer complaints, investigate the causes and fix the problems
  6. When you lose a customer, contact them and find out why
  7. Uncover customers' needs. Find out what they really want from your business
  8. Keep advertising expenditure within industry norms. Over-advertising smacks of desperation, under-advertise and no-one knows who you are
  9. Search for new markets for your products or services
  10. Keep your existing customers aware of all you can offer
  11. Actively look at new products or services
  12. Keep your sales forecasts and statistics up to date and distribute them to appropriate employees
  13. Make sure that staff who come into contact with your customers or clients have high morale and present a positive image of your company and its products and services
  14. Use your remuneration structure to motivate and reward sales people
  15. Invest in sales-focussed training for your non-marketers (show them how they can have an impact on sales)

Evaluate the performance of your sales team and provide training where needed.

If you are starting a business in the Edinburgh area and would like help and advice, contact Facts & Figures.

Home | Contact us | Accessibility | Disclaimer | Help | Site map | © 2018 Facts & Figures. All rights reserved.

Registered in Scotland, No. SC149558, Registered office, 4-6 Polwarth Gardens, Edinburgh, EH11 1LW. Facts & Figures is the trading name of Facts and Figures (Scotland) Ltd. Regulated for a range of investment business activities by the Association of Chartered Certified Accountants

We use cookies on this website, you can find more information about cookies here.

Facts & Figures, 4-6 Polwarth Gardens, Edinburgh EH11 1LW
Facts & Figures, 46 Craighall Road, Edinburgh EH6 4RU
acca